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Friday, 7 March 2014

Diary Entry #31: Construction - Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media texts?


My genre of choice for my music video is rock/hard rock. This was the best genre choice for me because that is the genre I’m into and the genre that I know most about. When planning the music video I had to look at the conventions of a rock music video. Things I discovered about a rock music video is that it usually includes the band and a form of narrative, although sometimes it can just have a band performance like a live performance:



Another convention of rock music video is the narrative, if included, usually represent something meaningful e.g. relationships with a partner/family, inner demons and a personal problems. An example of this would be 

.

Other conventions usually include dark misc-en-scene e.g. dark lighting, costume and band performances in quite deserted areas like a woods or a derelict building 

,

 more specifically a warehouse. The appearance of the band is also important to allow the audience to identify with them. A lot of hard rock/metal bands have tattoos like Oli Sykes in 


My music video has used all of these usual conventions of a rock genre. If I challenged the music conventions it would confuse people as to what genre the video would be about. An example of a music video that challenges the conventions of a rock music video would be 

).

Another example of a challenging of conventions is 

.

An example of a music video without a narrative is

.

My music video keeps all the key conventions as the song is quite dark. I included: dark lighting, a deserted area, dark misc-en-scene, a band performance and a narrative. I could not include tattoos because none of the band have any.

The form of my media piece is music video. With music video you aren’t limited to linear editing. Carol Vernallis’ theory supports this. She said editing in traditional fiction was more frequent in music video including things like wipes and transitions and especially jump cuts, making the narrative quick and short. I decided to keep the form of my music video to allow me to develop my own music video to attract the correct audience. An example of moving images in time with the music is my video. 


In conclusion my music video had used all the forms and conventions and not challenged them at all to keep originality but also with an element of structure.

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