What have you learnt about music video production from completing this task?
From this task I've learnt that a lot of effort and editing goes into minimal amounts of music video - it takes a lot of time to edit just 30 seconds of a music video. With the music video we chose, a lot of the effort was in the editing, however a lot of other music videos include a lot more in their videos like special effects and certain types of costume which must take a lot longer. Filming a music video takes a lot of planning and you must be well organised to make sure that the plan and filming will go smoothly. Music video production is probably just as important as any movie filming. Also, editing is a crucial element in music video production as everything has to be timed perfectly and if one little thing is out of place then the entire music video will not work well.
This music video was easy to produce but when it came to the establishing shots of the city, we couldn't do that and we weren't able to film some traffic lights because that would've required a lot of time to walk over to the hospital and film them. When filming my music video I'm going to make sure I plan all this out and make sure that I have enough time to film what I need to film. This will be a lot less trouble if I need to re-film some scenes.
When editing I found it quite hard to actually synchronise the original music video with the frame-by-frame remake although I had no problem synchronising the frame-by-frame with the song. This will affect my planning of my own music video in a way because I'll need to make sure all the elements are specific so nothing changes the pattern of the song in the way I want to show it. However, this will not directly affect the visual of my music video because I'm doing my own interpretation of the song rather than creating a frame-by-frame remake.
Although the music video and the actions of the main characters are identical, I tried to make the frame-by-frame and the actual official music video very similar when it came to mouth movements because then the song lyrics will fit with the movement of the frame-by-frame's character's mouth. When lip syncing songs to your own music video, it is very easy to the human eye as the brain thinks that what you are hearing is coming out of the characters mouth which makes it easier for people to think that it is perfectly in sync. However, when it comes to planning my own music video I'm going to make sure that the person who is going to lip sync (if any at all) can pronounce the lyrics perfectly to avoid the situation of false lip syncing.
How will this affect the planning of your own music video?
When I plan my own music video I'm going to make sure I plan everything out in small details and make sure that everything goes according to plan. I will also make sure that I write out all the specific elements I need for my music video. I will also plan how my music video's 'thought beats' are going to be shown which is a mix of good timing and specific transitions of the clips. To make sure that my music video is going to be accurate I'm going to use Final Cut Pro's ability to zoom in on the project. Also, I'm going to take the advice from last year when I filmed the opening title sequence of sticking to the storyboard of my music video so it doesn't go wrong and I have to re-film the music video. I'm also going to spend a lot more time on producing the music video to make it to an A2 standard and make sure that I am fully satisfied with the music video quality. I am also going to spend more than class time on the music video so that it is to the best standard of my ability as if I spend time just in class I am more likely to rush and it won't be the best standard I wish it would be at.
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