Applying Vernallis' Theory: Poker Face

An example of Carol Vernallis' theory is shown in Lady Gaga's Poker Face:

this is an effect used in the music video. This draws attention to the music video and is very common because you can't really use it in a film. This effect also makes it very obvious to the observer about the music video. The sound of the music is also very 'tech-y' the sound of the music like a robot. This also fits with the music video.

This is an example of a jump cut used in the music video. This was very hard to capture because these shots were carried out in less than a second. There are a lot of these throughout the music video which attracts the audience because the quick edits of the clips will catch the audience's eye.