Audience: Carol Vernallis

Carol Vernallis is an American lecturer at Stanford University in California, USA and teaches in Art and Art History. She studied music videos and focussed on editing and camerawork. She recognised that editing was more frequent in music videos than in film and often fitted with the rhythm of the song. Some of her main points include:

• editing in traditional fiction was more frequent in music videos than in film and often fitted with the rhythm of the song
• special effects such as wipes and transitions are common in music videos and can be obvious to the observer when used
• the time limit of music videos means jump cuts keep the narrative quick and short but still keeps the audience interested. Because of this, jump cuts are very popular in music videos.
• master shots are used to give the video structure.
• the camera may move in time with the music