Textual Analysis 2: Waiting All Night

I like this music video because it's very effective and heart warming for the audience. You may not pay attention to it instantly but after the crash your eyes will suddenly be glued to the screen. Although this isn't the type of music I listen to often but the storyline and narrative is the reason that I found and liked this music video.

Waiting All Night by Rudimental featuring Elle Eyre is a very emotional video which follows the story of Kurt Yaeger who became an amputee after being hit by a van while BMXing in 2006. Even though the lyrics are very repetitive and are more of a dance music video it still is able to attract a wide range of audiences and it has a strong storyline. The fact it's a real life situation makes the audience connect with the music video and provides publicity for the artists.

Most of the music video consists of the bikers' own videos of their adventures. This lets the audience feel empathy for Kurt because they know the accident was real and the video is to get the message across that even if the worst happens to you you can still achieve your dream. In the YouTube description of the music video it says that all the characters are real friends of Kurt, furthermore letting the audience know about how real the video is.

This close up of the main character Kurt allows the audience to empathise with him because he's crying as he's found out that he had to have a leg amputated. Close ups usually show the emotion and feelings and this is effective.

If you compare it to Andrew Goodwin's theory it lacks the elements of a generic pop genre music video. A lot of the characters in the music video have tattoos, which is a normal element of a rock music video however this is very different. Again this differs from Goodwin's theory meaning that it does not always apply to every pop music video. The costume of the characters are casual clothing, showing this is real life and not staged.

The colour that appears the most in the music video is blue. Blue is a signifier of calm, relaxing and chill. This shows that in the music video, along with all the dark colours and sepia scheme, there's some relaxation in the story.

At the end of the video it shows Kurt successfully managing to BMX again after his tragic accident. The music video draws more attention to the story than the actual song.