Stephen Roy Albert Neale is an analytic philosopher and specialist in the philosophy of language who has written about meaning, information, interpretation and communication, and more about issues at the intersection of philosophy and linguistics. He is currently Distinguished Professor of Philosophy and Linguistics and holder of the John H. Kornblith Family Chair in the Philosophy of Science and Values at the Graduate Centre of City University of New York.
Steve Neale says that pleasure is derived from 'genre requiring repitition and difference'; there would be no pleasure without difference. We may derive pleasure from observing how the conventions of the genre are manipulated. We may also enjoy the stretching of a genre in new directions and the consequent shifting of our expectations. Steve Neale says genre is constituted by 'specific systems of expectations and hypothesis which spectators bring with them to the cinema and which interact with the films themselves during the course of the viewing process.'
- to the producers of films, genre is a template for what they make
- to the distributor/promoter, genre provides assumptions about who the audience is and how the market films for that specific audience
- to the audience it is a label that identifies a liked or disliked formula and provides rules of engagement for the spectator in terms of anticipation of pleasure.
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